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Anua

Anua Niacinamide 10% + TXA 4% Dark Spot Brightening Serum 30ml

Anua Niacinamide 10% + TXA 4% Dark Spot Brightening Serum 30ml

Rated 4.85 from 94 product reviews
Regular price $24.00 AUD
RRP$34.00 AUD Our price $24.00 AUD
Unit price $80.00/100ml
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  • 10% niacinamide, 4% tranexamic acid, 2% arbutin
  • Targets dark spots, dullness and enlarged pores
  • Fragrance-free, lightweight, gentle on sensitive skin
Caitlin G.

“Brilliant product. Have seen noticblw difference in clarity, tone and redness reduction.”

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A concentrated brightening serum that targets dark spots, dullness, and the look of enlarged pores. 10% niacinamide, 4% tranexamic acid, and 2% arbutin work to even out tone, while ceramides and hyaluronic acid keep skin comfortable and hydrated.

Fragrance-free, lightweight, and gentle on sensitive skin. After cleansing, smooth over your face morning and night, before moisturiser, and wear sunscreen during the day to support the brightening.

Also known as Anua 10+ for its 10% niacinamide, it doubles as an arbutin serum thanks to its 2% arbutin.

Size: 30ml

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Anua Niacinamide 10% + TXA 4% Brightening Serum 30ml - pink serum bottle with a silver cap, white background

Great prices — so is it the real thing?

Yes. We hold our stock in Sydney and pack every order ourselves — no dropshipping.

  • Stock held and packed in Sydney
  • Dispatched from Sydney the same business day if ordered by 2pm Sydney time
  • 30-day returns on unopened items — we cover return postage on faulty or wrong items
“Brilliant product. Have seen noticblw difference in clarity, tone and redness reduction.”
Caitlin G. · Anua Niacinamide 10% + TXA 4% Dark Spot Brightening Serum 30ml
Authenticity guarantee

If anything you receive isn't genuine, we refund it in full — and we cover return postage on faulty or wrong items.

  • 5 stars: 80 (85%)
  • 4 stars: 14 (15%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sushma khadka
h

its good product

C
Cookie
Works incredibly well

Did exactly what it was meant to do!

G
Gary A.
Great serum for brightening dark spots on your skin.

This is a great serum for brightening dark spots on your skin. You just put a little bit in your hand and rub it on.It has the K-pop Demon Hunters graphics on it, so I guess it's helping to promote it. The bottle itself is shaped like the character wearing the black hat, so it looks quite attractive. I guess it's aimed at teenagers and people like that.It's made in Korea, so the quality is good. My wife seems to like it, and it seems to work okay.

A
Anonymous
Lightweight and smooth on the skin

I think after a few weeks of using this in the morning and evening, my skin definitely looks less tired and dull. There is a nice helathy glow to my skin as well. Hydration is good too - I definitely feel the difference if I miss putting it on in the morning and when I do use it, my skin feels more bouncy.I appreciate the lack of fragrance, especially if I'm layering it with another skincare item that has one.The texture of the serum is really nice too - it sinks in quickly and leaves a nice, smooth feeling finish with no stickyness. It's lightweight, so doesn't feel heavy on the skin and applying it feels good.Overall, happy with having this as part of my skincare routine. I love that it's a nice large size too, so it feels like it will last a really long time. Only dropping a star because it claims to lighten dark spots and I've seen no real difference to my freckles.

F
Ferl
Good

Good

C
CK
Must try for combination acne skin

Moistening non greasy and easily absorbed benefits for acne, pimply, oily combination, and sensitive skin.

M
Marly

I have very dry senstive skin, Rocesa , and a bit eczema that flares up when I have allergies. I rarely break out and when I do it never leaves spots but randomly two years ago I had gotten a pimple and it left a red mark on the temple on my face . It never went away . so I decided to try this, I ONLY put it on the red spot never anywhere else . I know my skin and I know it won’t tolerate it but I wanted to try it on my nose for fun and it irritated my nose so definitely don’t recommend putting anywhere where there no red mark from a pimple. Anyways , the texture is light, gluey, and like sticky , I personally don’t really care as long as it takes away this red mark. I will say it makes you skin noticeably smoother from that little spot that I put it on , && I’m soooo happy to see that the red spot is getting smaller and the redness it fading away!! I apply twice a day just on that spot like I make sure to not get anywhere else and it’s working !! Even my friend notice that it’s getting smaller . So i definitely recommend this if you have acne marks that are red but if you very sensitive like me just apply on that spot and be careful but honestly this stuff work. Nothing has been able to make this mark smaller or begin to fade it , like it’s very small compared to when I was first using it .

N
NEO
A must have for K-POP Demon Hunter Fans

I have always like Anna products, it was a n obtained when I saw these K-POP Demon Hunter collaboration items pop up.This comes with a cute hat and keychain collectible.The serum, whilst rich and dewy, applies thinly and dries smooth.After a few days of use my skin is left feeling renewed and fresh.The acid formulation helps to gently exfoliate whilst allowing the skin to rebuild and repair.Niacinamide combats aging and boosts the appearance of the skin, penetrating into the deeper layers with ease.

A
Anonymous
gentle and effective serum

This ANUA x KPop Demon Hunters Niacinamide 10% + TXA 3% Serum comes in a cool-looking 50 ml bottle with a cute GAT keyring, which is a fun bonus for fans.The serum is lightweight, fragrance-free, and has a light reddish tint. It has a watery texture that spreads easily and evenly over the skin. I have sensitive skin, and I'm happy to say it didn't cause any irritation. It absorbs quickly without leaving any oily or sticky residue, making it very comfortable to wear both morning and night.I like to apply it straight after cleansing, before the rest of my skincare routine. It feels hydrating and soothing, and provides a great base for the products that follow.The formula contains 10% niacinamide and 3% tranexamic acid, which help improve skin clarity, brighten the complexion, and even out skin tone. It also contains hyaluronic acid, polyglutamic acid, and ceramides to deeply hydrate the skin and support a healthy skin barrier.I've been using this serum every morning and evening for the past few weeks, and I've noticed that my skin looks more hydrated, balanced, and radiant. Overall, it's a gentle, effective serum that fits well into my daily skincare routine, and the limited-edition packaging is a nice extra.

P
Poorly packed
Good for combination skin

It’s light weighted. I got combination skin type. It is neither oily nor watery. Just feel a bit sticky straight after applied it. It is fine after a while. I only use it couple times haven’t noticed any improvement on my sun spot yet

B
Bhuwan Ayer
daily use anua

i ordered so many time i love the product

S
Swati
feel amazing after use

extremely good serum at great value for the price.

p
pseudonym
Great as a gift (but I kept mine for myself 😈)

Super duper cute, but also a nice serum. It feels nice to apply, not thick or sticky or greasy at all, and I find it doesn't overstay it's welcome on the skin. The pink is a fun little dopamine hit (as is the whole thing, really). It absorbs well and doesn't leave any residue, or at least anything unpleasant - I do feel very dewy and hydrated while using this. I always follow up with a moisturiser, and I haven't had any issues with the formulas not mixing or breaking. The aesthetic is cute, and it's always good to love your products - the best skincare is stuff you will actually use, so I love the fun aspect of the KPDH theme and the pink serum. My skin is bouncy, my heart is light, and my keychain is dangly

D
Denica Goldie
Fragrance free and gentle serum for glass skin

This is a lightweight, gentle serum made (niacinamide & Hyaluronic acid - the skincare buzz words of the moment) that seem to have made a fairly significant difference in my skin when seeking that glowing 'glass skin' look that korean skincare is known for. It is fragrance free and very lightweight - not sticky (although I've seen other reviews saying otherwise but for me, it's not been sticky at all). After only a minute it feels as though there's nothing on my skin which means that even if I put it on right before bed, I don't feel as though it's being wiped onto my pillows or sheets.I don't really understand the marketing with the K-Pop Demon Hunters, it seems unnecessary and wasteful if I'm honest - the gat keyring is very tacky and cheap and given the high price of this serum, I just don't see how the people who would be in the market for this type of skincare would be interested in some silly gimmick keyring. I honestly think it'd be more likely to sell better without a cross promotion with a kids movie but that's just my opinion.Overall I am fairly happy with this addition to my skincare routine and I have noticed an improvement to the appearance of the tone and colour of my skin since using it.

S
Sheryl Doropan

I’ve really enjoyed using this serum! It has a lightweight, non-sticky texture that absorbs quickly into the skin. With consistent use, my complexion looks brighter, and some of my dark spots have started to fade. It layers well with the rest of my skincare routine and doesn’t irritate my skin. A great serum for anyone looking to improve uneven skin tone and achieve a healthy glow. Highly recommend!

c
caitlin g
Highly recommended

Brilliant product. Have seen noticblw difference in clarity, tone and redness reduction.

S
Shas
I would definitely recommend this product.

I like how this serum is so light it’s not thick and feels lovely on my skin

M
Mel C.
Nice and hydrating

I have been using this and it provides sufficient hydration for the face. It is not too moisturising such that it leaves your face looking oily. It is easy to apply with the dropper. I like the feel of this serum on the skin, which is applied after using a toner.

D
Deal Intellect
Lightweight Serum with a Healthy Glow

I have been using the Anua Niacinamide 10 + TXA 4 Serum and really like how light and hydrating it feels on my skin. It absorbs quickly, doesn’t feel sticky and leaves my skin looking smoother and more refreshed. It’s too early to comment on dark spots, but my skin feels brighter and healthier so far.

M
MJ
Excellent

Delivery was fast and I got the actual product I ordered

M
Mahym

I've been bit suspicious, because mostly, high rated/promoted skincare products disappoints.Here definitely different.I really like this serum, it gave some softness to my skin and helps to manage skin color also.I didn't used continuously straight, but I used by one week daily, few days off.I really recommend this

G
Gooz Reviews
A fun Demon Hunter collaboration with a quality serum

As a Demon Hunter fan, I was immediately drawn to this special edition TXA serum. The themed Saja Boys packaging is well done, the little hat is a fun extra, and the keychain is a cute inclusion, even if it doesn't really add any value to the serum itself.The dropper makes it easy to control exactly how much product I use. The serum has a slightly thicker consistency than I expected, which actually makes it easier to apply without it running everywhere. It absorbs into my skin very quickly, leaving no sticky residue, and there's no noticeable fragrance, which I always appreciate. I could easily see this fitting into my routine before applying makeup.It's still early days, so I can't comment on how effective it will be at reducing the appearance of redness or post-blemish marks over time, but my first impressions are very positive. My skin feels well hydrated and comfortable after each application. I also notice that my cheeks develop a rosy flush for a few minutes after applying it. It doesn't feel hot, irritated or uncomfortable in any way, and the colour fades fairly quickly. My guess is that it may simply be my skin reacting to one of the active ingredients, possibly the vitamin B3 (niacinamide), but that's just my personal observation.The packaging also gives me confidence in the product. The ingredients, batch details and manufacturing information are all clearly displayed, and based on my experience with this brand so far, it feels like a high quality skincare product.

A
Anya

Super impressed with how well and fast this works, been using for three weeks with the hopes of reducing the appearance of acne scars and helping brighten and even out my complexion and I already see a big difference!

A
Aneena Mariam Eldho
Loving so far

So far feels like it’s doing its job well.

B
Buyer
Amazing

Awesome. My skin feels softer

H
Hillary
Great formulation

Hydrating, layers well with other products.

M
Mayisha Tasmi

This serum isn’t an overnight miracle, but it does work if you’re patient. I didn’t notice much during the first week, but by the second week, I could clearly see improvements in my skin. It helped make my complexion look healthier and more even. If you’re consistent with it, I’d definitely recommend giving it a try.