SKIN1004: One Ingredient, Done Properly

Most brands chase whatever ingredient is trending. SKIN1004 has built an entire range on one — centella asiatica, grown in Madagascar — and put it into every format at the highest concentration each will carry.

Why centella, and why it matters here

Centella is what Korean brands reach for when skin is angry. It calms redness, supports healing and helps rebuild a barrier that has been over-exfoliated, wind-stripped or pushed too hard with actives.

Critically, it does nothing aggressive in return. No purge, no sting, no sun sensitivity. That is the entire point of it, and it is why this is the range to reach for when you have overdone things and need a few weeks of pure repair.

The ampoules

The concentrated end. Madagascar Centella Ampoule is the one most people start with, and there are boosting ampoules built on niacinamide, retinol and peptides for when you want a specific active on a centella base rather than an unrelated product layered on top.

The sun care

Worth singling out. The Hyalu-Cica Water-Fit Sun Serum behaves more like a light serum than a sunscreen — no white cast, no heavy film — and the centella means it suits skin that usually reacts to SPF.

It is the easiest first Korean sunscreen for most people. More on wearing it properly.

Where to start

If your skin is currently unhappy, start with the ampoule and the cleanser and add nothing else for a fortnight. If it is comfortable, the sun serum is the easiest win.

Browse SKIN1004, or read more at Centella & Cica.